Breathe Easy Campaign
Formulating a campaign requires a lot of work. First, we had to choose the business we would create a campaign for, which ended up being the Erie County Department of Health (ECDH).
​
The next step: research. We were required to research the ECDH, the health departments in neighboring states and regions, and ultimately decide the topic of our campaign.
As a class, we decided on a campaign to reduce air pollution, and we called it "Breathe Easy."
​
Our main goal was to inform the public. What increases air pollution? What risks does air pollution pose to humans? How can we reduce air pollution?
​
This page gives you some perspective on everything we created as a class for this campaign.
Social Media Elements
Radio Public Service Announcement
Social Media and Campaign Graphics
We really got creative with the graphics we included for the Erie County Department of Health to utilize on social media and within other aspects of the campaign we designed.
Breathe Easy Testimonial
Several testimonials were made that we had incorporated into the campaign plan to be used on social media. Above is just one of the few videos we made that were intended for social media use throughout the campaign.
Final Thoughts
Overall, this course gave an in-depth experience on all the aspects of constructing a campaign from concept to a final result that you are proud of, that hits all the goals you set at the very beginning. Not only was this very informative, but it was very testing at times. It taught patience, time management, cooperation, understanding, but above all, to listen. Listen to yourself, to those you're working with, and to your client, the one you're creating the campaign for.